General questions about services
What type of design do you do?
The work that I do focuses on helping businesses establish their brand, reinforce their image, and get the word out via marketing materials and supporting collateral. This translates into custom logo design, business cards, and websites for local small businesses and start-ups. I’ve also done a good deal of brochures, postcards, ads, and product packaging.
Do you do websites?
Yes; although I specialize in branding, many design principles carry across to the web forum. If you are seeking a basic website for your small business, I can easily help you get started. In fact, it’s recommended that you use the same designer for all of your marketing collateral; this way, you not only save money, but your brand remains intact and cohesive across all platforms. For larger or more complex projects, I have partnerships with several credible web developers who will assist with the construction of your site.
What should I do before hiring a professional designer?
I don't see my industry in your portfolio. Can you still help me?
Not all of my work makes it into my portfolio, however, even if I haven’t had any direct experience designing for your industry, I can easily adapt my skills and experience to fit whatever needs to be done.
Part of the beauty of the process that I use requires me to dig deeply when I research, which creates familiarity and a working knowledge of your field, which I can then draw from when I design.
Working with Apex Creative
How soon can you start my project?
What can I expect from start to finish?
Every project is different, but it usually goes something like this:
- First we’ll chat so that I can establish a thorough design brief
- I’ll put together a project proposal and quote
- Once the proposal is approved, I will collect a down payment
- I’ll begin researching your company, industry, competition, and audience
- Brainstorming begins
- Rough sketches are created
- Digital rendering(s) are done on the computer
- I’ll present the design concepts to you
- If there are any revisions, those will be done
- The final design is presented
- Your remaining balance is paid
- The final files/design product are delivered
I don't live in Arizona. Can we still work together?
We certainly can. Although I’m pretty old school and like to work in person with local companies, it’s not necessary. I am able to communicate with you over the phone, email, or even Skype to discuss your project.
Why do you have a written agreement?
It’s simply a way to lay out expectations and responsibilities at the very beginning of the project; this way there are no surprises down the road for either party. Legally and financially, it not only protects the designer, but the client as well. If you’d like to see the details of my basic agreement, I have it available here.
What is considered a ``revision``?
In order to keep project costs manageable, I usually limit revisions to 2-4 rounds for every project. More can always be done of course, but are charged at an hourly revision rate.
I consider a “revision” to be anything that’s less than 1/4 of the total design, and includes small changes like text changes, image edits, or minor layout adjustments.
A “revision round” can be a set of any changes requested at the same time. For example, if a client asks for a text edit one day and then an image change the following day, that counts as two rounds of revisions. But if they had combined the two changes into one request, then that would be one round.
When will my project be ready?
Every project is different, but time frames can range from a few days to a few weeks. Some large projects even take months. I try to be as flexible as possible when accommodating client deadlines. Your particular project timeline will be discussed and then outlined in the project proposal.
What will I receive once the project is finished?
For logo designs, I will provide you with the native Illustrator files, as well as Encapsulated Postscript (.eps), both of which are vector and industry standard. These formats will include different layouts of the logo and grayscale versions. Depending on your needs, I will also create .jpg, .png, .tiff, .bmp, and .pdf files of each variation.
For print creations, I provide print-ready .pdf files, or work directly with the printer at your preference. If I see the project through to production and you operate locally, I can hand deliver your printed materials or you may pick them up yourself. Some printers also provide delivery services.
Pricing and payment
Do you accept credit cards or PayPal?
Yes; I take credit, debit, check, cash, and PayPal.
Will you price match other designers?
No. Graphic design is not a commodity, and my rates reflect a specific combination of my skills, experience, knowledge, and creativity; these things cannot be quantitatively matched with other designers, thus each designer’s compensation will be different. As I cannot lower the quality of my work, I cannot lower my prices.
Do you require a down payment?
Yes; most professional graphic designers require a down payment or deposit before starting a project for several reasons.
First, if the client disappears and won’t finish the project, the designer isn’t at a total loss for work they’ve completed.
Second, having some type of monetary investment in the design process is a good motivator for the client to be involved and see the project through to completion. It usually demonstrates a sense of seriousness and dedication by the client.
Third, it helps divide up the cost into more manageable sizes for the client.
And last, since some projects can take weeks or even months, the designer has income coming in during that time.