It’s no secret that Americans are addicted to their smartphones. Time reported that the average American checks their smartphones approximately 46 times a day; some reports go as high at 86. Regardless of whether or not this is a healthy habit (no judgement, I do it too!), we can no longer deny that mobile web browsing is here to stay. A mobile movement has officially begun but this shift has been a long time coming….
I just did a simple website for a startup massage business. Now, this guy is a great guy, but let’s just say that his tech skills were something to be desired. Which is pretty common among my clients, so he’s in good company 😉 He loved the website, but the first question out of his mouth was, “So how do I show up on Google?” I saw that coming a mile away.
I get it. Times are tough. And this mistake is a very common one; a lot of people either are confused about where to start or don’t have the time or money for this activity. But if they don’t do this one thing for their small business, they may as well kiss that business goodbye.
Small businesses, beware. A longtime client of mine recently told me that he had signed up with a SEO marketing company (you know, the ones who constantly fill your spam folder). He said he was paying $350 a month and that they guaranteed his site will rank number one on Google within a few months. I quickly told him he was probably being scammed and that there is no way to guarantee search rank, especially…