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The Real Reason Why Your Emails for Design Jobs Are Ignored

SheilaBusiness Tips, Freelancing, Marketing, Random2 Comments, , , , , , ,

Hey design students! Stop sending those lame job-seeking emails They say you’ve built a successful business when you start getting regular spam and solicitation requests. I say it’s when you get inundated with endless emails asking for employment. Around this time of year, right when the design students are putting away their graduation gowns, is when my inbox gets flooded with various cold email requests. (For those of you who don’t know, a cold email…

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How a Mobile-Friendly Website Keeps You in Business

SheilaGraphic Design, UX, Web Design, WordPress2 Comments, , , , , , , , ,

It’s no secret that Americans are addicted to their smartphones. Time reported that the average American checks their smartphones approximately 46 times a day; some reports go as high at 86. Regardless of whether or not this is a healthy habit (no judgement, I do it too!), we can no longer deny that mobile web browsing is here to stay. A mobile movement has officially begun but this shift has been a long time coming….

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Smart Brands Use These—and Why you Should Too

SheilaBranding, Marketing1 Comment, , , , ,

Instantly improve your brand using one of these 12 timeless archetypes. Archetype. Did I lose you already? It’s one of those words that sound not-so-fun. A little stiff, maybe a little scholarly. What is it? And how does it relate to branding? I’ll tell you a big secret. Archetypes are something that hundreds of national and multi-national brands have harnessed to their success. It might even be argued that some of the most successful brands…

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What Star Wars: The Force Awakens Got Wrong

SheilaBranding, Marketing2 Comments, , , , , ,

In case you haven’t noticed, I’m a huge Star Wars fan. If my parents did anything right, it was introducing me to this classic space opera at a young age. I was about 10 when I first saw Star Wars: A New Hope, and I fell in love with it. The characters and the story stuck with me, as it has for millions of others. *spoilers ahead. Duh.*   Star Wars’ secret sauce So this leads…

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7 Signs That You Need to Redesign Your Website

SheilaBranding, Business Tips, Web Design4 Comments, , , ,

I just recently updated this website (do you like it? Leave me a comment!), and it got me thinking. Why exactly did I redesign my site? It’s a lot of work, it takes time, it’s a pain, things go wrong….yet I felt a pressing need to do it. No, I’m not one of those people who constantly has to update and change things. That’s my husband 😉 But there are important, legit reasons to consider when deciding…

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How to Get the Best Images for Your Business Marketing

SheilaBusiness Tips, Freelancing, Marketing2 Comments, , , , , , , , , ,

The first question most people have when they start to think about images for a project they’re working on is, “Where will I find good images to use?” To answer that question we’ll start by looking at the four options for getting images, and what the pros and cons of each are. (I’ll give you a big hint: stock photos are one of them!)   Option 1: Take your own photographs You can take your…

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