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The Real Reason Why Your Emails for Design Jobs Are Ignored

May 24, 2016SheilaBusiness Tips, Freelancing, Marketing, Random2 Commentscollege, design, email, etiquette, jobs, portfolio, students, work

Hey design students! Stop sending those lame job-seeking emails They say you’ve built a successful business when you start getting regular spam and solicitation requests. I say it’s when you get inundated with endless emails asking for employment. Around this time of year, right when the design students are putting away their graduation gowns, is when my inbox gets flooded with various cold email requests. (For those of you who don’t know, a cold email…

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How a Mobile-Friendly Website Keeps You in Business

May 2, 2016SheilaGraphic Design, UX, Web Design, WordPress2 CommentsGoogle, iPad, iPhone, mobile, mobile-friendly, rank, responsive, SEO, smartphone, websites

It’s no secret that Americans are addicted to their smartphones. Time reported that the average American checks their smartphones approximately 46 times a day; some reports go as high at 86. Regardless of whether or not this is a healthy habit (no judgement, I do it too!), we can no longer deny that mobile web browsing is here to stay. A mobile movement has officially begun but this shift has been a long time coming….

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Smart Brands Use These—and Why you Should Too

January 28, 2016SheilaBranding, Marketing1 Commentarchetypes, branding, brands, hero, outlaw, Star Wars

Instantly improve your brand using one of these 12 timeless archetypes. Archetype. Did I lose you already? It’s one of those words that sound not-so-fun. A little stiff, maybe a little scholarly. What is it? And how does it relate to branding? I’ll tell you a big secret. Archetypes are something that hundreds of national and multi-national brands have harnessed to their success. It might even be argued that some of the most successful brands…

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What Star Wars: The Force Awakens Got Wrong

December 20, 2015SheilaBranding, Marketing2 Commentsarchetypes, brand, branding, myth, Star Wars, stories, the Force

In case you haven’t noticed, I’m a huge Star Wars fan. If my parents did anything right, it was introducing me to this classic space opera at a young age. I was about 10 when I first saw Star Wars: A New Hope, and I fell in love with it. The characters and the story stuck with me, as it has for millions of others. *spoilers ahead. Duh.*   Star Wars’ secret sauce So this leads…

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25 Ways to Tell if You’re a Graphic Designer

November 23, 2015SheilaFreelancing, Random6 Commentsbad logos, comic sans, funny, graphic design, jokes, Logo Design, mad max

You know you’re a graphic designer when…

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8 More Client Red Flags to Watch Out For

October 3, 2015SheilaBusiness Tips, Freelancing2 Commentsbusiness, clients, contracts, design, freelancing, logo, red flags

Another article on red flags to watch out for with clients? I know what you’re thinking: man, she must really hate clients. But that’s not true. At all. Most of my clients I truly enjoy working with, and we have great relationships. Some I even meet for drinks! But the reason I do love the vast majority of my clients is because I try to be selective about whom I work with. Unfortunately, there are…

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7 Signs That You Need to Redesign Your Website

September 8, 2015SheilaBranding, Business Tips, Web Design4 Commentsbranding, competition, trends, website, website design

I just recently updated this website (do you like it? Leave me a comment!), and it got me thinking. Why exactly did I redesign my site? It’s a lot of work, it takes time, it’s a pain, things go wrong….yet I felt a pressing need to do it. No, I’m not one of those people who constantly has to update and change things. That’s my husband 😉 But there are important, legit reasons to consider when deciding…

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Logo Design to be Featured in Logo Lounge Vol 9

July 7, 2015SheilaCase Studies, Logo Design, Random2 Commentsaward, construction, design, logo, Logo Design, LogoLounge

Great news, everyone! As many of you know, I don’t often (if ever) toot my own horn, but I thought this required a special tooting!

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Design is Not a Commodity

May 21, 2015SheilaBusiness Tips, Graphic Design11 Commentsbusiness, cheap, commodity, contests, graphic design, logo, Logo Design, online

Unfortunately for me and my fellow designers, graphic design just happens to be one of those things that are starting to be considered a commodity. Which would be fine, but of course, it isn’t actually a commodity.

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How to Get the Best Images for Your Business Marketing

February 24, 2015SheilaBusiness Tips, Freelancing, Marketing2 Commentsbusiness, depositphoto, free, images, istockphoto, marketing, photography, photos, shutterstock, stock images, stock photos

The first question most people have when they start to think about images for a project they’re working on is, “Where will I find good images to use?” To answer that question we’ll start by looking at the four options for getting images, and what the pros and cons of each are. (I’ll give you a big hint: stock photos are one of them!)   Option 1: Take your own photographs You can take your…

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Recent Posts

  • The Real Reason Why Your Emails for Design Jobs Are Ignored
  • How a Mobile-Friendly Website Keeps You in Business
  • Smart Brands Use These—and Why you Should Too
  • What Star Wars: The Force Awakens Got Wrong
  • 25 Ways to Tell if You’re a Graphic Designer

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