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How to Snag Quality Clients

December 18, 2012SheilaBusiness Tips, Freelancing, Marketing8 Commentsbudget, find clients, marketing, money, phone calls, proposal

Qualifying clients isn’t easy… But luckily I just recently revamped my process for selecting clients. Revamp as in, actually having one instead of winging it or hoping that the phone doesn’t ring. My problem was, that when it came to dealing with established clients, I was fine. But when someone emailed me or called me out of the blue, asking about my services, I had no idea what I was doing. I froze up. Finally…

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Branding, Logos, and Identity: Step 1, Branding

June 17, 2012SheilaBranding, Business Tips, Logo Design6 Commentsassociations, brand building, brand signal, branding, client, competition, differentiated, emotion, experience, identity, Logo Design, marketing, perception, relevant, simple

You’ve heard the terms thrown around a lot. Branding. Logos. Identity. What do they all mean? How do they differ? Does their order matter? And if so, which came first, the chicken or the egg? In this 3 part miniseries, I will detail each of these “steps” and explain their differences, their importance, and meaning of each. This week, allow me to introduce Step 1: Branding.   Step 1) Branding: the emotional perception or idea…

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How to Choose a Graphic Designer

June 9, 2012SheilaBusiness Tips, Graphic Design1 Commentarizona, audience, awards, cheap design, choices, clients, communication skills, credentials, culture, education, experience, graphic design, location, marketing, phoenix, portfolio, process, professional, scottsdale, skills, testimonials, united states, versatile

Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.)   1. How strong is their portfolio? This is paramount, because at the end of the…

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14 Proven Ways to Find Clients

March 4, 2012SheilaBusiness Tips, Marketing51 Commentsads, blog, clients, competition, design, direct mail, economy, find, Google, local, network, niche, referrals, word of mouth, work

Not so long ago, I had a commenter ask me a tough question: how do I find clients? Especially in a weak economy. Fierce competition doesn’t help either. I know for myself, clients and projects wax and wane, but I’ve been very fortunate to establish some pretty loyal clients early on in my career. The question is, how can you do this too? You’ve probably heard the suggestions I’m about to offer before. They’re not…

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The Secret to Thriving in a Down Economy

February 19, 2012SheilaBusiness Tips, Marketingadvertising, competition, design, economy, investment, marketing, money, profit, recession, ROI, thrive

Hint: it’s not what you think. What’s the biggest mistake your business could be making during a recession? Drum roll, please… Cutting back on marketing dollars. It’s true. The best time to spend more, not less, on marketing and advertising is when the economy is down. Fortunately for you, not many people are aware of this fact. Here are a few reasons why this secret is true and why you should utilize it to your…

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3 (Good) Reasons to Hire a Freelancer

July 13, 2011SheilaBusiness Tips, Freelancing, Graphic Designclient, custom, freelance, investment, money, personal, process, project, schedule, trustworthy

I’ll give you a hint: saving money’s involved. Hiring any kind of professional to do work for you can be a big investment of time, energy, and of course, money. So it follows that you would want to make the best possible decision when choosing someone to design your new logo or business card. Many people are understandably anxious about hiring a freelance Graphic Designer over a design agency, but the odds are definitely in…

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I Will Make Your Business Awesome*

March 17, 2011SheilaBusiness Tips, Marketingbranding, business, custom, customers, design, Logo Design, marketing, solutions

(*Unless you want to be mediocre, in which case, I can’t help you) Is your business awesome? Amazing? Stellar? Of course it is, but the real question is…are your customers aware of this fact? If the answer is yes, then you can stop reading right here. But if the answer is no, or you’re not sure, then you’ve come to the right place, because that’s what I’m here to do…to help make sure everyone knows…

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