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The Importance of Color in Logo Design

March 30, 2014SheilaBranding, Graphic Design, Logo Design7 Commentsaudience, black, blue, brown, color, design, green, grey, Logo Design, orange, psychology, purple, red, white, yellow

Color shouldn’t be taken lightly. Whenever I design a logo for someone, I’m always surprised that they usually either a) haven’t given much thought to color or b) don’t really care. Or worse, c) want their logo to be purple because that’s their favorite color. #fail What most people don’t realize is that color in logo design is incredibly important. It sets the foundation for the company’s branding and how it will be received (or…

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The Disastrous Results of Using Cheap Web Design

January 13, 2014SheilaBusiness Tips, Graphic Design, Marketing4 Commentsbranding, business, cheap design, client, competition, Groupon, marketing, mill, niche, template, website

So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…

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5 Freelancer Myths

October 28, 2013SheilaFreelancing, Graphic Design8 Commentsdesign, design firm, free, freelancer, graphic design, marketing, myth, professional, projects, testimonials

As a freelance graphic designer, I’ve come across a few myths in regards to my chosen profession. People seem to have some understandable, and sometimes strange, objections or concerns to hiring a freelancer. Hopefully this should clear some of those up.

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How to Graciously Turn Down Projects

June 28, 2013SheilaBusiness Tips, Freelancing, Graphic Design2 Commentsbad fit, clients, fire, good fit, no, projects, red flags, yes

Clients turn us down all the time. Aren’t we ever allowed to return the favor? I say, heck yes! Sometimes, for one reason or another, we get that feeling in our gut that something just isn’t quite right. And it’s always best to heed rather than ignore those red flags. But let’s say you’re in the middle of your meeting with a potential client, and then you realize you should turn down the project? Do…

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A Secret Aspect of Good Design

April 19, 2013SheilaGeeky Stuff, Graphic Design8 Commentsapple, architecture, art, design, golden ratio, history, logo, math, mona lisa, nature, science

Quick, what does the Apple logo, a seashell, and the Parthenon have in common? They all use the Golden Ratio, also known as the Golden section, Golden mean, or the Divine Proportion. It is similar to the Rule of Thirds and closely follows the Fibonacci sequence (1, 1, 2, 3, 5, 8…)   So, what the heck is this Golden Ratio? And why should you care? The Golden Ratio is simply a mathematical number, that…

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Branding, Logos, and Identity: Step 3, Identity

November 5, 2012SheilaBranding, Graphic Design, Logo Design, Marketingbranding, color, competition, identity, Logo Design, marketing, puzzle, stationary, Tiffany's, typography, unique, visual

So after a long hiatus, you are now ready for the final piece of this branding/logo/identity puzzle, right? Right. I do apologize for the long delay, things have gotten quite busy around here, which is good for me (but bad for you, my readers!). So, let’s jump right in, shall we? Picking up where we left off in this 3 part miniseries, today’s focus is on the third and final “step” in building a comprehensive…

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How to Choose a Graphic Designer

June 9, 2012SheilaBusiness Tips, Graphic Design1 Commentarizona, audience, awards, cheap design, choices, clients, communication skills, credentials, culture, education, experience, graphic design, location, marketing, phoenix, portfolio, process, professional, scottsdale, skills, testimonials, united states, versatile

Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.)   1. How strong is their portfolio? This is paramount, because at the end of the…

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3 (Good) Reasons to Hire a Freelancer

July 13, 2011SheilaBusiness Tips, Freelancing, Graphic Designclient, custom, freelance, investment, money, personal, process, project, schedule, trustworthy

I’ll give you a hint: saving money’s involved. Hiring any kind of professional to do work for you can be a big investment of time, energy, and of course, money. So it follows that you would want to make the best possible decision when choosing someone to design your new logo or business card. Many people are understandably anxious about hiring a freelance Graphic Designer over a design agency, but the odds are definitely in…

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