Like everyone else, I’m throwing my two cents in at Yahoo’s decision to update its logo. And like everyone else, I must admit, I’m becoming so used to these sterile logo redesigns that it almost doesn’t even elicit a response from me. A “meh” will suffice.
As a graphic designer who dabbles in marketing and branding, I’m always on the lookout for new inspiration. I never thought I’d find it watching GoT, but the more I studied the plot and characters, the more I realized that it had more in common with solid marketing principles than I had previously thought. *spoiler alert The following assumes you are a fan of Game of Thrones, and have at least watched through Season…
Do you ever sit down at your desk, with a ton of work to do, but can’t seem to concentrate? I get that all the time. And it always seems to happen right when a deadline’s looming.
A-little-known color change/mini history lesson on color psychology. It’s easy to take things for granted. For example, like the obvious given that boys wear blue and girls wear pink. I don’t know about you, but it’s always very frustrating for me when a parent chooses to dress their infant in green or yellow, and I am forced to ask—without using the word “it”—what gender it is. Then they are offended and say, incredulously, “he’s a…
Quick, what does the Apple logo, a seashell, and the Parthenon have in common? They all use the Golden Ratio, also known as the Golden section, Golden mean, or the Divine Proportion. It is similar to the Rule of Thirds and closely follows the Fibonacci sequence (1, 1, 2, 3, 5, 8…) So, what the heck is this Golden Ratio? And why should you care? The Golden Ratio is simply a mathematical number, that…
After being around the design block for a few years, I’ve come across some really great resources, usually in the form of books. And after years of reading, collecting, buying, and even returning some, I think I have a pretty solid collection now, of which there are 15 that I consider share-worthy. These 15 books are the crème de la crème of design reads; whether they are the most useful, the most inspirational, or most…
Helvetica. A font by any other name…. You either love it or hate it, or you don’t know what I’m talking about. For the latter group, Helvetica is a sans-serif (and if you don’t know what that is, we’re really in trouble) typeface designed in 1957 by Swiss typographer Max Miedinger and Eduard Hoffmann. It became an instant sensation and now it’s used for everything from government forms to street signs to logos. The rest…
