Project Details
Client Capture Pro (CCP) is an online company that requested a proposal for branding, logo design, business identity, and a new website that would support subscription payments.
Services:
- Brand Development & Positioning
- Business Identity Design
- Logo Design
- Color Palette Development
- Typographic Standards
- Website Design & Development
- eCommerce Functionality
- Search Engine Optimization
Client
CCP is an online tech support and social media management firm for entrepreneurs and small businesses. They have gained popularity in the industry as a one-stop-source for all things IT, and providing answers to those just getting started with technology.
Goals
The team behind CCP had an interesting, bold idea for their branding and website. They wanted something that would be approachable, fun, user-friendly, yet hint at technology. It was important that the logo and branding be down-to-earth and convey competency.
The large, vibrant images used on their site are trendy and inviting. Each plan they offer meets any individual’s or company’s need, and signing up is streamlined and efficient.
They wanted something that would be approachable, fun, user-friendly, yet hint at technology. Being that their target audience would primarily be Baby Boomers, it was important that the logo and branding be down-to-earth and convey competency.
They liked the idea of using some type of animal as the company’s mascot, and after some research and iterations we settled on the owl, which has a variety of meanings. Paired with the binoculars/glasses, CCP’s owl is fun, clever, wise, and focused. The orange and gray palette keep the company modern and bold.
The large, vibrant images used on their site are trendy and inviting; it’s a simple one-page website, which is what they wanted in order to keep things basic. Each plan they offer meets any individual’s or company’s need, and signing up is streamlined and efficient.
We really enjoyed working with Sheila at Apex Creative. She has a very professional customer care philosophy to respond quickly to calls and emails. Sheila really goes the extra mile to make sure you’re getting exactly what you want and need! Thank you!
Ready to elevate your brand?
If you like what you’ve seen and think we may be a good fit, let’s get started!
