Project Details
Enlight is the reimagining of an established company in desperate need of a facelift. Previously doing business as Olréka, Enlight offers a complete line of handmade, natural spa products.
Services:
- Brand Development & Positioning
- Business Identity Design
- Naming
- Logo Design
- Color Palette Development
- Typographic Standards
- Photographic & Illustration Style
- Merchandise Development & Design
- Website Design & Development
- Search Engine Optimization
- eCommerce Functionality
- Email Design and Marketing
Client
Enlight’s unique spa products combine a holistic philosophy with body therapy techniques by harnessing the highest quality therapeutic ingredients. Their synergy of Old World herbal traditions and modern herbal preparations creates a world of therapeutic bodywork and personal care products designed to engage all of the senses for long term benefits.
Goals
Founder and owner Uli Boecker came to me in search of an answer for her marketing. She felt like her brand had hit the ceiling, and if she wanted to expand and grow it was time to invest in its image.
Uli wanted something that was light and open, as opposed to her old logo, which was dark and heavy. She also wanted her brand to fit in in the spa setting, which tends to be higher-end, so it had to look the part.
First order of business was the company’s name: Olréka. I enlisted the help of Shaina Rozen from Sidetone to help with choosing a more appropriate name, as well as assist with website content. Of all the names we came up with, we ultimately settled on Enlight, which better aligned with Uli’s new brand.
A simple line element of a plant, paired with a clean type treatment of Helvetica Neue Ultra Light, exactly captured the natural beauty that we wanted to convey. A subtle, natural palette would look elegant and luxurious on spa retail shelves, as well as appeal to women of all ages.
Additionally, new labels were needed for all of Enlight’s products, as well as a newer, cleaner version of a website from which visitors could order them.
Sheila’s creativity and precision was instrumental to steering my business to a new and clearer concept. She helped me rebrand, create a new logo, and we are in the process of building a new ecommerce website.
It has been a pleasure collaborating with Sheila. I very much appreciate her meticulous work and endless support; I’m extremely happy with everything!
Ready to elevate your brand?
If you like what you’ve seen and think we may be a good fit, let’s get started!
