Project Details
This refresh of a Scottsdale skincare boutique included rebranding, logo design, business cards, as well as a new website.
Services:
- Brand Development & Positioning
- Business Identity Design
- Logo Design
- Color Palette Development
- Typographic Standards
- Website Design & Development
- Search Engine Optimization
Client
Glo MedSpa is a local cosmetics spa that primarily offers Botox and Juvederm, but has expanded to include various facial aesthetic care. What gives this Botox provider an edge in an oversaturated market is that the owner, Charles Small, is also a licensed nurse.
Goals
Charles, being referred to me from another client, initially was just looking for a new website. While he did his old one himself, he knew the limitations of what he could do. In his own words: “I’m not a graphic designer!”
While the original website might have been “good enough,” he felt that if he wanted to expand and start standing out among competitors, he would eventually need a new website and was ready to invest in his business.
During our consultation, he also expressed interest in revisiting his logo, which was really just a simple wordmark he had typed out. We agreed that the primary focus would be to appeal to his main demographic, which was over 90% female and in the 30-60’s age range. He wanted his new logo and site to convey a message of experience, professionalism, and competence.
I can’t begin to say how much I love my new logo that Sheila from Apex Creative made for me. She listened to what I wanted in my design and totally delivered. I have been wanting a logo for my business and a new website and she is the best. I’ve been getting tons of compliments and new business from the website she did. Thank you!!
Ready to elevate your brand?
If you like what you’ve seen and think we may be a good fit, let’s get started!
