Project Details
This established developer of security guard weapons needed help with their various marketing materials: trifold mailers, full page advertisements, and special event packaging.
Services:
- Advertising Design
- Integrated Brand Systems
- Brochure & Collateral Design
- Direct Mail Design
- Social Media Integration
Client
Guardian 8, headquartered in Scottsdale, is the developer and manufacturer of the Pro V2, an Enhanced Non-Lethal defense device designed for professional security officers. The Pro V2 is an intermediate solution that bridges the gap between unarmed and armed security, so it allows officers to protect themselves and others effectively without resorting to lethal force.
Goals
Guardian 8 initially came to me for help with a full-page ad campaign that would run in the Phoenix Business Journal. During the briefing, it was communicated to me that one of their biggest problems, due to the nature of what they offered, was not appearing “cool” or appearing professional enough.
The security workforce was often not taken seriously, and G8’s mission was to restore honor, pride, and safety to those men and women. The resulting graphics not only marketed their message clearly, it also helped make this company a force to be reckoned with.
Sheila was the first designer we found (after much searching) that truly listened to our needs and gave us concepts that hit the mark. She helped us ramp up the quality of our marketing materials to present our company as an expert in the security industry. We appreciate her skill, high standards and excellent taste.
Ready to elevate your brand?
If you like what you’ve seen and think we may be a good fit, let’s get started!
