Project Details
This family owned and operated assisted living home business needed all the basics—logo design, business cards, brochures, and a website.
This family owned and operated assisted living home business needed all the basics—logo design, business cards, brochures, and a website.
Services:
Scottsdale North is a family-owned and operated luxury assisted living home in North Scottsdale. With a combined 15 years of experience, the staff at Scottsdale North offer an experience that rivals and often surpasses what corporate operated companies cannot: truly personalized attention dedicated to all levels of care.
The goals of this small business were simple: to appear professional. When I met with Simon Grozav, the owner of Scottsdale North, it was clear to me that he took his business seriously, and had a true heart of caring for his residents.
Everything about the way they did things at Scottsdale North was different. With fewer residents and more staff, each person got individualized, personal attention. Every meal was home cooked from fresh ingredients, and every creature comfort possible was given to everyone.
Simon wanted to communicate this and more with his graphic design. We chose a simple wordmark for his logo, since his assisted living home is in North Scottsdale and caters to the more affluent. I kept his logo clean and classy, choosing the elegant Edwardian Script paired with Trajan Pro. A deep burgundy offset by soft taupes and tans gives Scottsdale North a luxurious feel.
For his brochures, Simon and I felt it was important to stand out further from standard living homes, and so I produced a square multi-page brochure featuring full page spreads of photos showcasing their beautiful residence. And finally, Scottsdale North needed a very basic web presence to match.
I really enjoy doing business with Sheila from Apex Creative. She is very knowledgeable, excited about what she does, delivers on time, is honest, and most of all, her unique style is very hard to find. She sits and listens to what I need and want and she gets it right away. I used Apex Creative for my assisted living brochures, transportation business, and two websites. I believe she has a wealth of insight and aesthetic eye for design.
Simon G.manager, Scottsdale North
If you like what you’ve seen and think we may be a good fit, let’s get started!