Now that we’ve spent some time talking about why good design matters, let’s talk about how you can implement elements of good design in your business. The first step in thinking about good design is to remember that the big picture feeling is what you’re working towards. Before you begin developing or updating your design, make sure you’re taking the time to identify the core elements of your message. First things first An easy…
I get this sort of question a lot. Sometimes, I’ll run into a potential client who understands they might need help with their logo, or brochure…but for some reason, they’d like to be a little more hands-on when it comes to their website. Especially once I mention that I use WordPress for all the websites that I do. “Oh, WordPress? I can do that.” There’s no point arguing, so after I chuckle to myself, I…
A couple weeks ago, we were talking about how your designer is not an order taker. I made a pretty convincing case as to why, as the client, you should refrain from telling your graphic designer how to do their job. But of course we’re now all wondering, when and how should you offer feedback? If at all? Rest assured, I think it’s perfectly fine and healthy for a client to provide constructive feedback in…
Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…
I just walked away from an $8,000 project. “What, are you crazy?!” Is probably what you’re thinking right now. Yes, I am crazy. Crazy enough to put my sanity and happiness before profits. The reason I want to share this with you is to encourage all other designers out there that it’s okay to say “no” sometimes. In fact, the ability to say “no” is an important part of what we do. But if you’re…
