Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…
I was watching Disney’s iconic 1989 masterpiece (throwback!), wondering what to write this blog post about, when it dawned on me: OMG, the Little Mermaid has contracts in it! I could write about that. (Remember the part when the evil sea witch, Ursula, gets Ariel to sign away her voice in exchange for legs? Yeah. Contract!) And the irony here is that contracts are not bad, they just have to be used in a smart…
It’s super easy to neglect your current or past clients and customers. Why is that? Probably because, as a small business, you’re up to your neck in a million other things—invoicing, marketing, paying your bills, walking the dog, meetings—it’s so easy to neglect the people who are most important to your business: your clients. But whatever you do, don’t.
Super bowl Sunday is this weekend. And like many other viewers, I mostly watch it for the ads. Not that I’ll buy anything from them, they’re just much more entertaining than usual. Plus a ton of money was spent on these commercials, so they’re bound to be good (or at least good-er). But that’s the thing; consumers are getting better and better at ignoring mass media. So while companies are spending more and more money…
So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…
I get it. Times are tough. And this mistake is a very common one; a lot of people either are confused about where to start or don’t have the time or money for this activity. But if they don’t do this one thing for their small business, they may as well kiss that business goodbye.
Panic! Okay, maybe not quite yet. I’ve run into this a couple of times, mostly after I’d designed a new logo for a client. Once or twice they’ve come back to me, worried that their logo looked like another logo floating around out there.
Like everyone else, I’m throwing my two cents in at Yahoo’s decision to update its logo. And like everyone else, I must admit, I’m becoming so used to these sterile logo redesigns that it almost doesn’t even elicit a response from me. A “meh” will suffice.
Introducing…Apex Creative Hi all! To my loyal followers and fans, thank you for all of your continued support, and for your interest in what I’ve been up to. As you may be wondering, why the heck would I change my business name now? Especially as my brand equity has grown and organic search results are up. All I can say it, it’s been a long time coming. Ever since I started freelancing, I’ve struggled with…
Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…
