• Work
  • Blog

Tag: business

Home Tag: business (Page 2)

How Long Does it Take to Design a Logo? A Peek Behind the Process

April 20, 2014SheilaLogo Design, Random24 Commentsbusiness, business goals, clients, design, logo, process

Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…

Read More

4 Things I Learned About Contracts from the Little Mermaid

March 16, 2014SheilaBusiness Tips, Freelancing5 Commentsbusiness, clients, contracts

I was watching Disney’s iconic 1989 masterpiece (throwback!), wondering what to write this blog post about, when it dawned on me: OMG, the Little Mermaid has contracts in it! I could write about that. (Remember the part when the evil sea witch, Ursula, gets Ariel to sign away her voice in exchange for legs? Yeah. Contract!) And the irony here is that contracts are not bad, they just have to be used in a smart…

Read More

Show Your Clients Some Love

February 14, 2014SheilaBusiness Tips, Freelancing, Marketing2 Commentsbusiness, clients, love, marketing, Valentines

It’s super easy to neglect your current or past clients and customers. Why is that? Probably because, as a small business, you’re up to your neck in a million other things—invoicing, marketing, paying your bills, walking the dog, meetings—it’s so easy to neglect the people who are most important to your business: your clients. But whatever you do, don’t.

Read More

How (and Why) You Need to Niche

January 30, 2014SheilaBranding, Business Tips, Marketing5 Commentsbranding, business, Logo Design, marketing, niche, niching, super bowl

Super bowl Sunday is this weekend. And like many other viewers, I mostly watch it for the ads. Not that I’ll buy anything from them, they’re just much more entertaining than usual. Plus a ton of money was spent on these commercials, so they’re bound to be good (or at least good-er). But that’s the thing; consumers are getting better and better at ignoring mass media. So while companies are spending more and more money…

Read More

The Disastrous Results of Using Cheap Web Design

January 13, 2014SheilaBusiness Tips, Graphic Design, Marketing4 Commentsbranding, business, cheap design, client, competition, Groupon, marketing, mill, niche, template, website

So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…

Read More

The Single Most Common Mistake Almost All Businesses Make

December 31, 2013SheilaBusiness Tips, Marketing2 Comments2014, advertising, business, marketing, mistakes, networking, plan, SEO, social media

I get it. Times are tough. And this mistake is a very common one; a lot of people either are confused about where to start or don’t have the time or money for this activity. But if they don’t do this one thing for their small business, they may as well kiss that business goodbye.

Read More

What to do When Logos Look Alike

October 16, 2013SheilaBusiness Tips, Logo Design, Random7 Commentsbranding, business, client, logo, Logo Design, similarities, unique

Panic! Okay, maybe not quite yet. I’ve run into this a couple of times, mostly after I’d designed a new logo for a client. Once or twice they’ve come back to me, worried that their logo looked like another logo floating around out there.

Read More

Redesigning Your Logo Won’t Save You

September 13, 2013SheilaBusiness Tips, Geeky Stuff, Logo Design, Marketing6 Commentsbusiness, logo redesign, rebranding, Yahoo

Like everyone else, I’m throwing my two cents in at Yahoo’s decision to update its logo. And like everyone else, I must admit, I’m becoming so used to these sterile logo redesigns that it almost doesn’t even elicit a response from me. A “meh” will suffice.

Read More

Why I Renamed My Design Business

July 25, 2013SheilaBusiness Tips, Freelancing, Random6 Commentsbusiness, freelance, graphic design, professional, rename

Introducing…Apex Creative Hi all! To my loyal followers and fans, thank you for all of your continued support, and for your interest in what I’ve been up to. As you may be wondering, why the heck would I change my business name now? Especially as my brand equity has grown and organic search results are up. All I can say it, it’s been a long time coming. Ever since I started freelancing, I’ve struggled with…

Read More

10 Reasons Why a Logo Should Never Cost Less Than $200

September 28, 2011SheilaFreelancing, Logo Design93 Commentsbranding, business, cheap design, college, computers, education, experience, foundation, hours, investment, Logo Design, process, relationships, skills, software, time, value, work

Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…

Read More

Posts navigation

< 1 2 3 >

Recent Posts

  • The Real Reason Why Your Emails for Design Jobs Are Ignored
  • How a Mobile-Friendly Website Keeps You in Business
  • Smart Brands Use These—and Why you Should Too
  • What Star Wars: The Force Awakens Got Wrong
  • 25 Ways to Tell if You’re a Graphic Designer

Popular Posts

How Long Does it Take to Design a Logo?

14 Proven Ways to Find Clients

10 Reasons Why a Logo Should Never Cost Less Than $200

Good, Fast, Cheap: Yes, You Can Only Pick Two.

Don't Fall for These 6 SEO Mistakes

How to Snag Quality Clients

The Importance of Color in Logo Design

Categories

  • Branding
  • Business Tips
  • Case Studies
  • Freelancing
  • Geeky Stuff
  • Graphic Design
  • Logo Design
  • Marketing
  • Random
  • UX
  • Web Design
  • WordPress

Tags

audience bad logos blog brand branding business business goals cheap design client clients college color competition custom customers design economy education experience freelance freelancing Google graphic design history identity investment logo Logo Design marketing money niche process professional project red flags SEO simple skills social media unique value versatile website websites work

© 2016 Apex Creative. All rights reserved.