So you’ve just gotten a killer brochure designed. You can’t wait to print it and start using it. But you’re also thinking long term…what if, in a few months, some of the information needs to be changed? So you decide to ask the designer for the native or source files (i.e. the program that the file was originally built in, and is editable). And they happily say…no. Wait, what??
A couple weeks ago, we were talking about how your designer is not an order taker. I made a pretty convincing case as to why, as the client, you should refrain from telling your graphic designer how to do their job. But of course we’re now all wondering, when and how should you offer feedback? If at all? Rest assured, I think it’s perfectly fine and healthy for a client to provide constructive feedback in…
Time=Money Every once in a while I run into a client who truly doesn’t seem to grasp this concept. It’s a pretty simple one. Time=money. Cheap things are cheap because they aren’t made well or didn’t take too long to make. Expensive things are expensive because they are higher quality and/or take considerable time to create. Design is no different.
So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…
Panic! Okay, maybe not quite yet. I’ve run into this a couple of times, mostly after I’d designed a new logo for a client. Once or twice they’ve come back to me, worried that their logo looked like another logo floating around out there.
As a graphic designer who dabbles in marketing and branding, I’m always on the lookout for new inspiration. I never thought I’d find it watching GoT, but the more I studied the plot and characters, the more I realized that it had more in common with solid marketing principles than I had previously thought. *spoiler alert The following assumes you are a fan of Game of Thrones, and have at least watched through Season…
You’ve heard the terms thrown around a lot. Branding. Logos. Identity. What do they all mean? How do they differ? Does their order matter? And if so, which came first, the chicken or the egg? In this 3 part miniseries, I will detail each of these “steps” and explain their differences, their importance, and meaning of each. This week, allow me to introduce Step 1: Branding. Step 1) Branding: the emotional perception or idea…
I’ll let you in on a little secret. Logo design used to be my least favorite thing in the world. Used to be. Now it’s starting to grow on me. Sure, I love a good logo. Who doesn’t? But designing them…for some reason that’s the Holy Grail of good design. But for me that’s always been an area where I’ve lacked real confidence. Why? Probably because of the amount of weight that one little symbol…
I’ll give you a hint: saving money’s involved. Hiring any kind of professional to do work for you can be a big investment of time, energy, and of course, money. So it follows that you would want to make the best possible decision when choosing someone to design your new logo or business card. Many people are understandably anxious about hiring a freelance Graphic Designer over a design agency, but the odds are definitely in…
Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and journey behind one of these logo’s developments. Today I will be talking about the logo I designed for my husband John. Now him being my husband and all doesn’t negate the professionalism and work involved; every logo I design goes through…
