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The Importance of Color in Logo Design

March 30, 2014SheilaBranding, Graphic Design, Logo Design7 Commentsaudience, black, blue, brown, color, design, green, grey, Logo Design, orange, psychology, purple, red, white, yellow

Color shouldn’t be taken lightly. Whenever I design a logo for someone, I’m always surprised that they usually either a) haven’t given much thought to color or b) don’t really care. Or worse, c) want their logo to be purple because that’s their favorite color. #fail What most people don’t realize is that color in logo design is incredibly important. It sets the foundation for the company’s branding and how it will be received (or…

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The 10 Logo Commandments

July 19, 2013SheilaLogo Designbad logos, color, creative, custom, good logos, graphic design, Illustrator, Logo Design, Microsoft Word, Photoshop, simple, timeless, unique, vector, versatile

What makes a good logo? When we’re talking about good logo design versus bad logo design, it’s helpful to know what we’re talking about exactly. If you ask 10 different designers what qualifies as a good logo, you’ll likely get 10 different answers. But if you keep digging, eventually you’ll start hearing a lot of the same thing being said.

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Real Men Wear Pink

May 22, 2013SheilaGeeky Stuff, Randombabies, color, gender, history, men, pink, women

A-little-known color change/mini history lesson on color psychology. It’s easy to take things for granted. For example, like the obvious given that boys wear blue and girls wear pink. I don’t know about you, but it’s always very frustrating for me when a parent chooses to dress their infant in green or yellow, and I am forced to ask—without using the word “it”—what gender it is. Then they are offended and say, incredulously, “he’s a…

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15 Books Every Designer Should Own

January 30, 2013SheilaBusiness Tips, Freelancing, Geeky Stuff4 Commentsblair enns, books, brand, color, david airey, graphic design, grid, ilise benum, john jantsch, letterhead, library, logo, marketing, pricing, psychology, reading, referral, shel perkins, talent, type, typography

After being around the design block for a few years, I’ve come across some really great resources, usually in the form of books. And after years of reading, collecting, buying, and even returning some, I think I have a pretty solid collection now, of which there are 15 that I consider share-worthy. These 15 books are the crème de la crème of design reads; whether they are the most useful, the most inspirational, or most…

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Branding, Logos, and Identity: Step 3, Identity

November 5, 2012SheilaBranding, Graphic Design, Logo Design, Marketingbranding, color, competition, identity, Logo Design, marketing, puzzle, stationary, Tiffany's, typography, unique, visual

So after a long hiatus, you are now ready for the final piece of this branding/logo/identity puzzle, right? Right. I do apologize for the long delay, things have gotten quite busy around here, which is good for me (but bad for you, my readers!). So, let’s jump right in, shall we? Picking up where we left off in this 3 part miniseries, today’s focus is on the third and final “step” in building a comprehensive…

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The Importance of Color in Logo Design

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