What makes a good logo? When we’re talking about good logo design versus bad logo design, it’s helpful to know what we’re talking about exactly. If you ask 10 different designers what qualifies as a good logo, you’ll likely get 10 different answers. But if you keep digging, eventually you’ll start hearing a lot of the same thing being said.
I’ll let you in on a little secret. Logo design used to be my least favorite thing in the world. Used to be. Now it’s starting to grow on me. Sure, I love a good logo. Who doesn’t? But designing them…for some reason that’s the Holy Grail of good design. But for me that’s always been an area where I’ve lacked real confidence. Why? Probably because of the amount of weight that one little symbol…
I’ll give you a hint: saving money’s involved. Hiring any kind of professional to do work for you can be a big investment of time, energy, and of course, money. So it follows that you would want to make the best possible decision when choosing someone to design your new logo or business card. Many people are understandably anxious about hiring a freelance Graphic Designer over a design agency, but the odds are definitely in…
(*Unless you want to be mediocre, in which case, I can’t help you) Is your business awesome? Amazing? Stellar? Of course it is, but the real question is…are your customers aware of this fact? If the answer is yes, then you can stop reading right here. But if the answer is no, or you’re not sure, then you’ve come to the right place, because that’s what I’m here to do…to help make sure everyone knows…
