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How Long Does it Take to Design a Logo? A Peek Behind the Process

April 20, 2014SheilaLogo Design, Random24 Commentsbusiness, business goals, clients, design, logo, process

Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…

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Good, Fast, Cheap: Yes, You Can Only Pick Two.

April 12, 2014SheilaBusiness Tips, Graphic Design12 Commentsbad logos, cheap design, client, design, fast, good, logo

Time=Money Every once in a while I run into a client who truly doesn’t seem to grasp this concept. It’s a pretty simple one. Time=money. Cheap things are cheap because they aren’t made well or didn’t take too long to make. Expensive things are expensive because they are higher quality and/or take considerable time to create. Design is no different.

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The Importance of Color in Logo Design

March 30, 2014SheilaBranding, Graphic Design, Logo Design7 Commentsaudience, black, blue, brown, color, design, green, grey, Logo Design, orange, psychology, purple, red, white, yellow

Color shouldn’t be taken lightly. Whenever I design a logo for someone, I’m always surprised that they usually either a) haven’t given much thought to color or b) don’t really care. Or worse, c) want their logo to be purple because that’s their favorite color. #fail What most people don’t realize is that color in logo design is incredibly important. It sets the foundation for the company’s branding and how it will be received (or…

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5 Freelancer Myths

October 28, 2013SheilaFreelancing, Graphic Design8 Commentsdesign, design firm, free, freelancer, graphic design, marketing, myth, professional, projects, testimonials

As a freelance graphic designer, I’ve come across a few myths in regards to my chosen profession. People seem to have some understandable, and sometimes strange, objections or concerns to hiring a freelancer. Hopefully this should clear some of those up.

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A Secret Aspect of Good Design

April 19, 2013SheilaGeeky Stuff, Graphic Design8 Commentsapple, architecture, art, design, golden ratio, history, logo, math, mona lisa, nature, science

Quick, what does the Apple logo, a seashell, and the Parthenon have in common? They all use the Golden Ratio, also known as the Golden section, Golden mean, or the Divine Proportion. It is similar to the Rule of Thirds and closely follows the Fibonacci sequence (1, 1, 2, 3, 5, 8…)   So, what the heck is this Golden Ratio? And why should you care? The Golden Ratio is simply a mathematical number, that…

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14 Proven Ways to Find Clients

March 4, 2012SheilaBusiness Tips, Marketing51 Commentsads, blog, clients, competition, design, direct mail, economy, find, Google, local, network, niche, referrals, word of mouth, work

Not so long ago, I had a commenter ask me a tough question: how do I find clients? Especially in a weak economy. Fierce competition doesn’t help either. I know for myself, clients and projects wax and wane, but I’ve been very fortunate to establish some pretty loyal clients early on in my career. The question is, how can you do this too? You’ve probably heard the suggestions I’m about to offer before. They’re not…

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The Secret to Thriving in a Down Economy

February 19, 2012SheilaBusiness Tips, Marketingadvertising, competition, design, economy, investment, marketing, money, profit, recession, ROI, thrive

Hint: it’s not what you think. What’s the biggest mistake your business could be making during a recession? Drum roll, please… Cutting back on marketing dollars. It’s true. The best time to spend more, not less, on marketing and advertising is when the economy is down. Fortunately for you, not many people are aware of this fact. Here are a few reasons why this secret is true and why you should utilize it to your…

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I Heart Helvetica

June 14, 2011SheilaGeeky Stuff, Random1 Commentdesign, font, Helvetica, Logo Design, simple, versatile

Helvetica. A font by any other name…. You either love it or hate it, or you don’t know what I’m talking about. For the latter group, Helvetica is a sans-serif (and if you don’t know what that  is, we’re really in trouble) typeface designed in 1957 by Swiss typographer Max Miedinger and Eduard Hoffmann. It became an instant sensation and now it’s used for everything from government forms to street signs to logos. The rest…

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I Will Make Your Business Awesome*

March 17, 2011SheilaBusiness Tips, Marketingbranding, business, custom, customers, design, Logo Design, marketing, solutions

(*Unless you want to be mediocre, in which case, I can’t help you) Is your business awesome? Amazing? Stellar? Of course it is, but the real question is…are your customers aware of this fact? If the answer is yes, then you can stop reading right here. But if the answer is no, or you’re not sure, then you’ve come to the right place, because that’s what I’m here to do…to help make sure everyone knows…

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