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How to Choose a Graphic Designer

June 9, 2012SheilaBusiness Tips, Graphic Design1 Commentarizona, audience, awards, cheap design, choices, clients, communication skills, credentials, culture, education, experience, graphic design, location, marketing, phoenix, portfolio, process, professional, scottsdale, skills, testimonials, united states, versatile

Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.)   1. How strong is their portfolio? This is paramount, because at the end of the…

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10 Reasons Why a Logo Should Never Cost Less Than $200

September 28, 2011SheilaFreelancing, Logo Design93 Commentsbranding, business, cheap design, college, computers, education, experience, foundation, hours, investment, Logo Design, process, relationships, skills, software, time, value, work

Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…

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