Tag: emotion

Home Tag: emotion

Firing Clients: 6 Red Flags to Watch Out For

SheilaBusiness Tips, Freelancing, Logo Design14 Comments, , , , , , , , ,

I just walked away from an $8,000 project. “What, are you crazy?!” Is probably what you’re thinking right now. Yes, I am crazy. Crazy enough to put my sanity and happiness before profits. The reason I want to share this with you is to encourage all other designers out there that it’s okay to say “no” sometimes. In fact, the ability to say “no” is an important part of what we do. But if you’re…

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Branding, Logos, and Identity: Step 1, Branding

SheilaBranding, Business Tips, Logo Design6 Comments, , , , , , , , , , , , , ,

You’ve heard the terms thrown around a lot. Branding. Logos. Identity. What do they all mean? How do they differ? Does their order matter? And if so, which came first, the chicken or the egg? In this 3 part miniseries, I will detail each of these “steps” and explain their differences, their importance, and meaning of each. This week, allow me to introduce Step 1: Branding.   Step 1) Branding: the emotional perception or idea…

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