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How a Mobile-Friendly Website Keeps You in Business

May 2, 2016SheilaGraphic Design, UX, Web Design, WordPress2 CommentsGoogle, iPad, iPhone, mobile, mobile-friendly, rank, responsive, SEO, smartphone, websites

It’s no secret that Americans are addicted to their smartphones. Time reported that the average American checks their smartphones approximately 46 times a day; some reports go as high at 86. Regardless of whether or not this is a healthy habit (no judgement, I do it too!), we can no longer deny that mobile web browsing is here to stay. A mobile movement has officially begun but this shift has been a long time coming….

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How to Get Traffic to your New Website

August 14, 2014SheilaBusiness Tips, Marketing2 Commentsblog, content, Google, marketing, networking, SEO, social media, traffic, website

I just did a simple website for a startup massage business. Now, this guy is a great guy, but let’s just say that his tech skills were something to be desired. Which is pretty common among my clients, so he’s in good company 😉 He loved the website, but the first question out of his mouth was, “So how do I show up on Google?” I saw that coming a mile away.

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Social Media is Dead. Long Live Social Media!

June 13, 2014SheilaBusiness Tips, Marketing12 Commentsbusiness, facebook, Google, marketing, ROI, social media, twitter

I know I’m not the only one to come up with this oh-so-clever headline. But I think it’s true. Social media is dead—at least for small businesses. Whoa, what? But not without a caveat…social media is alive and well. I’ll explain in a minute. I finally found some evidence of what I’ve long suspected…that marketing budgets spent on social media is a waste.

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Don’t Fall for These 6 SEO Mistakes

March 5, 2013SheilaBusiness Tips, Marketing21 Commentsbacklinks, content, Google, ranking, search engine optimization, SEO, spam, visitor, website

Small businesses, beware. A longtime client of mine recently told me that he had signed up with a SEO marketing company (you know, the ones who constantly fill your spam folder). He said he was paying $350 a month and that they guaranteed his site will rank number one on Google within a few months. I quickly told him he was probably being scammed and that there is no way to guarantee search rank, especially…

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14 Proven Ways to Find Clients

March 4, 2012SheilaBusiness Tips, Marketing51 Commentsads, blog, clients, competition, design, direct mail, economy, find, Google, local, network, niche, referrals, word of mouth, work

Not so long ago, I had a commenter ask me a tough question: how do I find clients? Especially in a weak economy. Fierce competition doesn’t help either. I know for myself, clients and projects wax and wane, but I’ve been very fortunate to establish some pretty loyal clients early on in my career. The question is, how can you do this too? You’ve probably heard the suggestions I’m about to offer before. They’re not…

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