So after a long hiatus, you are now ready for the final piece of this branding/logo/identity puzzle, right? Right. I do apologize for the long delay, things have gotten quite busy around here, which is good for me (but bad for you, my readers!). So, let’s jump right in, shall we? Picking up where we left off in this 3 part miniseries, today’s focus is on the third and final “step” in building a comprehensive…
You’ve heard the terms thrown around a lot. Branding. Logos. Identity. What do they all mean? How do they differ? Does their order matter? And if so, which came first, the chicken or the egg? In this 3 part miniseries, I will detail each of these “steps” and explain their differences, their importance, and meaning of each. This week, allow me to introduce Step 1: Branding. Step 1) Branding: the emotional perception or idea…
Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and journey behind one of these logo’s developments. Today I will be talking about the logo I designed for my husband John. Now him being my husband and all doesn’t negate the professionalism and work involved; every logo I design goes through…
