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8 More Client Red Flags to Watch Out For

October 3, 2015SheilaBusiness Tips, Freelancing2 Commentsbusiness, clients, contracts, design, freelancing, logo, red flags

Another article on red flags to watch out for with clients? I know what you’re thinking: man, she must really hate clients. But that’s not true. At all. Most of my clients I truly enjoy working with, and we have great relationships. Some I even meet for drinks! But the reason I do love the vast majority of my clients is because I try to be selective about whom I work with. Unfortunately, there are…

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Logo Design to be Featured in Logo Lounge Vol 9

July 7, 2015SheilaCase Studies, Logo Design, Random2 Commentsaward, construction, design, logo, Logo Design, LogoLounge

Great news, everyone! As many of you know, I don’t often (if ever) toot my own horn, but I thought this required a special tooting!

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Design is Not a Commodity

May 21, 2015SheilaBusiness Tips, Graphic Design11 Commentsbusiness, cheap, commodity, contests, graphic design, logo, Logo Design, online

Unfortunately for me and my fellow designers, graphic design just happens to be one of those things that are starting to be considered a commodity. Which would be fine, but of course, it isn’t actually a commodity.

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How to Incorporate Good Design into Your Small Business

December 20, 2014SheilaBusiness Tips, Graphic Designbrochures, business goals, design, logo, marketing, website design, websites

Now that we’ve spent some time talking about why good design matters, let’s talk about how you can implement elements of good design in your business. The first step in thinking about good design is to remember that the big picture feeling is what you’re working towards. Before you begin developing or updating your design, make sure you’re taking the time to identify the core elements of your message.   First things first An easy…

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Why Good Design Matters

November 25, 2014SheilaBusiness Tips, Graphic Design3 Commentsclients, customers, design, graphic design, logo, value, website

Have you ever gone to a website or picked up a business card from a new company only to find yourself dissatisfied or uninterested? Me too. Which got me thinking… there’s a lot of talk about what you need to do to create a killer website, or a great logo. But why does good design even matter? Why do you need it? I’ll tell you why.   There’s an intangible value to good graphic design. It’s more than getting…

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8 Reasons Why Design Contests Are Bad for Clients

September 29, 2014SheilaBusiness Tips, Graphic Design, Marketing9 Commentscheap design, crowdsourcing, design, design contests, graphic design, logo, spec work

Last week we talked about the dangers of design contests for designers, which are usually pretty obvious. But for the clients that actually get work done from them, the dangers can be a little more elusive. If you are the owner of a start-up, or simply don’t know where to turn to find a decent design, I’m sure the allure of design contests sound pretty sweet. Heck, they sure market them enough to push anyone’s…

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5 Reasons Why Design Contests Are Bad for Designers

September 22, 2014SheilaFreelancing, Marketing, Random34 CommentsAIGA, contests, crowdsourcing, design, designers, logo, spec work

Whether you’re a designer or a client, I’m sure you’ve heard of these things called design contests. Also called crowdsourcing or spec work, websites like 99designs, CrowdSpring, among dozens of others, dot our graphic design landscape. And they’re here to stay, unfortunately. And I’m sure, either as a designer or a client, that they’ve had a certain pull or power over you. Or at the very least, you’ve been curious about them. If you’re a…

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How to Give Your Graphic Designer Feedback in 11 Easy Steps

July 21, 2014SheilaBusiness Tips, Graphic Design19 Commentsaudience, business, business goals, client, design, feedback, goals, graphic design, logo

A couple weeks ago, we were talking about how your designer is not an order taker. I made a pretty convincing case as to why, as the client, you should refrain from telling your graphic designer how to do their job. But of course we’re now all wondering, when and how should you offer feedback? If at all? Rest assured, I think it’s perfectly fine and healthy for a client to provide constructive feedback in…

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How to Know if it’s Time for a Rebrand in 6 Easy Steps

May 19, 2014SheilaBranding2 Commentsbrand, branding, business, design, logo, name

A lot of people always wonder if they should rebrand. Some companies who have had the same brand, colors, and typography since the 80’s (and it shows) probably could use a facelift; other companies seem to churn out new identities every few years. Obviously there is a balance somewhere in between, but how do you tell? I’ll give you six easy ways to know whether or not a company rebrand should be in your immediate…

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How Long Does it Take to Design a Logo? A Peek Behind the Process

April 20, 2014SheilaLogo Design, Random24 Commentsbusiness, business goals, clients, design, logo, process

Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…

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