Time=Money Every once in a while I run into a client who truly doesn’t seem to grasp this concept. It’s a pretty simple one. Time=money. Cheap things are cheap because they aren’t made well or didn’t take too long to make. Expensive things are expensive because they are higher quality and/or take considerable time to create. Design is no different.
Panic! Okay, maybe not quite yet. I’ve run into this a couple of times, mostly after I’d designed a new logo for a client. Once or twice they’ve come back to me, worried that their logo looked like another logo floating around out there.
As a graphic designer who dabbles in marketing and branding, I’m always on the lookout for new inspiration. I never thought I’d find it watching GoT, but the more I studied the plot and characters, the more I realized that it had more in common with solid marketing principles than I had previously thought. *spoiler alert The following assumes you are a fan of Game of Thrones, and have at least watched through Season…
Quick, what does the Apple logo, a seashell, and the Parthenon have in common? They all use the Golden Ratio, also known as the Golden section, Golden mean, or the Divine Proportion. It is similar to the Rule of Thirds and closely follows the Fibonacci sequence (1, 1, 2, 3, 5, 8…) So, what the heck is this Golden Ratio? And why should you care? The Golden Ratio is simply a mathematical number, that…
After being around the design block for a few years, I’ve come across some really great resources, usually in the form of books. And after years of reading, collecting, buying, and even returning some, I think I have a pretty solid collection now, of which there are 15 that I consider share-worthy. These 15 books are the crème de la crème of design reads; whether they are the most useful, the most inspirational, or most…
