25 Ways to Tell if You’re a Graphic Designer
You know you’re a graphic designer when…
Logo Design to be Featured in Logo Lounge Vol 9
Great news, everyone! As many of you know, I don’t often (if ever) toot my own horn, but I thought this required a special tooting!
Design is Not a Commodity
Unfortunately for me and my fellow designers, graphic design just happens to be one of those things that are starting to be considered a commodity. Which would be fine, but of course, it isn’t actually a commodity.
The Importance of Color in Logo Design
Color shouldn’t be taken lightly. Whenever I design a logo for someone, I’m always surprised that they usually either a) haven’t given much thought to color or b) don’t really care. Or worse, c) want their logo to be purple because that’s their favorite color. #fail What most people don’t realize is that color in logo design is incredibly important. It sets the foundation for the company’s branding and how it will be received (or…
How (and Why) You Need to Niche
Super bowl Sunday is this weekend. And like many other viewers, I mostly watch it for the ads. Not that I’ll buy anything from them, they’re just much more entertaining than usual. Plus a ton of money was spent on these commercials, so they’re bound to be good (or at least good-er). But that’s the thing; consumers are getting better and better at ignoring mass media. So while companies are spending more and more money…
What to do When Logos Look Alike
Panic! Okay, maybe not quite yet. I’ve run into this a couple of times, mostly after I’d designed a new logo for a client. Once or twice they’ve come back to me, worried that their logo looked like another logo floating around out there.
The 10 Logo Commandments
What makes a good logo? When we’re talking about good logo design versus bad logo design, it’s helpful to know what we’re talking about exactly. If you ask 10 different designers what qualifies as a good logo, you’ll likely get 10 different answers. But if you keep digging, eventually you’ll start hearing a lot of the same thing being said.
Branding, Logos, and Identity: Step 3, Identity
So after a long hiatus, you are now ready for the final piece of this branding/logo/identity puzzle, right? Right. I do apologize for the long delay, things have gotten quite busy around here, which is good for me (but bad for you, my readers!). So, let’s jump right in, shall we? Picking up where we left off in this 3 part miniseries, today’s focus is on the third and final “step” in building a comprehensive…
Branding, Logos, and Identity: Step 2, Logos
Since you now have a firm grasp on what branding is all about… …it’s time to move on to the all-important topic of logos. I bet you’re wondering: What is a logo exactly? How is it different from branding or identity? In this three part miniseries, I will continue to deconstruct each of these “steps,” explain their differences, their importance, and meaning of each. This week, we are continuing on to Step 2: Logos. …
Branding, Logos, and Identity: Step 1, Branding
You’ve heard the terms thrown around a lot. Branding. Logos. Identity. What do they all mean? How do they differ? Does their order matter? And if so, which came first, the chicken or the egg? In this 3 part miniseries, I will detail each of these “steps” and explain their differences, their importance, and meaning of each. This week, allow me to introduce Step 1: Branding. Step 1) Branding: the emotional perception or idea…