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10 Reasons Why a Logo Should Never Cost Less Than $200

September 28, 2011SheilaFreelancing, Logo Design93 Commentsbranding, business, cheap design, college, computers, education, experience, foundation, hours, investment, Logo Design, process, relationships, skills, software, time, value, work

Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…

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Case Study: Design Concepts

August 21, 2011SheilaCase Studies5 Commentsbranding, case study, client, competition, custom, drywall, Logo Design, niche, outside the box, process, simple, sketches, unique

I’ll let you in on a little secret. Logo design used to be my least favorite thing in the world. Used to be. Now it’s starting to grow on me. Sure, I love a good logo. Who doesn’t? But designing them…for some reason that’s the Holy Grail of good design. But for me that’s always been an area where I’ve lacked real confidence. Why? Probably because of the amount of weight that one little symbol…

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I Heart Helvetica

June 14, 2011SheilaGeeky Stuff, Random1 Commentdesign, font, Helvetica, Logo Design, simple, versatile

Helvetica. A font by any other name…. You either love it or hate it, or you don’t know what I’m talking about. For the latter group, Helvetica is a sans-serif (and if you don’t know what that  is, we’re really in trouble) typeface designed in 1957 by Swiss typographer Max Miedinger and Eduard Hoffmann. It became an instant sensation and now it’s used for everything from government forms to street signs to logos. The rest…

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Case Study: Life by John

May 14, 2011SheilaCase Studiesbranding, case study, client, concepts, husband, identity, life coach, Logo Design, process, professional, sketches

Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and journey behind one of these logo’s developments. Today I will be talking about the logo I designed for my husband John. Now him being my husband and all doesn’t negate the professionalism and work involved; every logo I design goes through…

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I Will Make Your Business Awesome*

March 17, 2011SheilaBusiness Tips, Marketingbranding, business, custom, customers, design, Logo Design, marketing, solutions

(*Unless you want to be mediocre, in which case, I can’t help you) Is your business awesome? Amazing? Stellar? Of course it is, but the real question is…are your customers aware of this fact? If the answer is yes, then you can stop reading right here. But if the answer is no, or you’re not sure, then you’ve come to the right place, because that’s what I’m here to do…to help make sure everyone knows…

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