• Work
  • Blog

Tag: niche

Home Tag: niche

How (and Why) You Need to Niche

January 30, 2014SheilaBranding, Business Tips, Marketing5 Commentsbranding, business, Logo Design, marketing, niche, niching, super bowl

Super bowl Sunday is this weekend. And like many other viewers, I mostly watch it for the ads. Not that I’ll buy anything from them, they’re just much more entertaining than usual. Plus a ton of money was spent on these commercials, so they’re bound to be good (or at least good-er). But that’s the thing; consumers are getting better and better at ignoring mass media. So while companies are spending more and more money…

Read More

The Disastrous Results of Using Cheap Web Design

January 13, 2014SheilaBusiness Tips, Graphic Design, Marketing4 Commentsbranding, business, cheap design, client, competition, Groupon, marketing, mill, niche, template, website

So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…

Read More

14 Proven Ways to Find Clients

March 4, 2012SheilaBusiness Tips, Marketing51 Commentsads, blog, clients, competition, design, direct mail, economy, find, Google, local, network, niche, referrals, word of mouth, work

Not so long ago, I had a commenter ask me a tough question: how do I find clients? Especially in a weak economy. Fierce competition doesn’t help either. I know for myself, clients and projects wax and wane, but I’ve been very fortunate to establish some pretty loyal clients early on in my career. The question is, how can you do this too? You’ve probably heard the suggestions I’m about to offer before. They’re not…

Read More

Case Study: Design Concepts

August 21, 2011SheilaCase Studies5 Commentsbranding, case study, client, competition, custom, drywall, Logo Design, niche, outside the box, process, simple, sketches, unique

I’ll let you in on a little secret. Logo design used to be my least favorite thing in the world. Used to be. Now it’s starting to grow on me. Sure, I love a good logo. Who doesn’t? But designing them…for some reason that’s the Holy Grail of good design. But for me that’s always been an area where I’ve lacked real confidence. Why? Probably because of the amount of weight that one little symbol…

Read More

Recent Posts

  • The Real Reason Why Your Emails for Design Jobs Are Ignored
  • How a Mobile-Friendly Website Keeps You in Business
  • Smart Brands Use These—and Why you Should Too
  • What Star Wars: The Force Awakens Got Wrong
  • 25 Ways to Tell if You’re a Graphic Designer

Popular Posts

How Long Does it Take to Design a Logo?

14 Proven Ways to Find Clients

10 Reasons Why a Logo Should Never Cost Less Than $200

Good, Fast, Cheap: Yes, You Can Only Pick Two.

Don't Fall for These 6 SEO Mistakes

How to Snag Quality Clients

The Importance of Color in Logo Design

Categories

  • Branding
  • Business Tips
  • Case Studies
  • Freelancing
  • Geeky Stuff
  • Graphic Design
  • Logo Design
  • Marketing
  • Random
  • UX
  • Web Design
  • WordPress

Tags

audience bad logos blog brand branding business business goals cheap design client clients college color competition custom customers design economy education experience freelance freelancing Google graphic design history identity investment logo Logo Design marketing money niche process professional project red flags SEO simple skills social media unique value versatile website websites work

© 2016 Apex Creative. All rights reserved.