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Smart Brands Use These—and Why you Should Too

January 28, 2016SheilaBranding, Marketing1 Commentarchetypes, branding, brands, hero, outlaw, Star Wars

Instantly improve your brand using one of these 12 timeless archetypes. Archetype. Did I lose you already? It’s one of those words that sound not-so-fun. A little stiff, maybe a little scholarly. What is it? And how does it relate to branding? I’ll tell you a big secret. Archetypes are something that hundreds of national and multi-national brands have harnessed to their success. It might even be argued that some of the most successful brands…

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