Many people, and rightfully so, aren’t aware of the sheer amount of time and effort that goes into creating a strong brand identity—aka, a logo. Understandably, many potential clients are stunned when I tell them my logo design prices (let’s just say a logo should cost you more than a nice dinner.) In fact, most professional designers would agree: a logo takes a lot of time, thought, skill, and effort. All of this amounts to…
Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.) 1. How strong is their portfolio? This is paramount, because at the end of the…
Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…
I’ll let you in on a little secret. Logo design used to be my least favorite thing in the world. Used to be. Now it’s starting to grow on me. Sure, I love a good logo. Who doesn’t? But designing them…for some reason that’s the Holy Grail of good design. But for me that’s always been an area where I’ve lacked real confidence. Why? Probably because of the amount of weight that one little symbol…
I’ll give you a hint: saving money’s involved. Hiring any kind of professional to do work for you can be a big investment of time, energy, and of course, money. So it follows that you would want to make the best possible decision when choosing someone to design your new logo or business card. Many people are understandably anxious about hiring a freelance Graphic Designer over a design agency, but the odds are definitely in…
Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and journey behind one of these logo’s developments. Today I will be talking about the logo I designed for my husband John. Now him being my husband and all doesn’t negate the professionalism and work involved; every logo I design goes through…
