I get this sort of question a lot. Sometimes, I’ll run into a potential client who understands they might need help with their logo, or brochure…but for some reason, they’d like to be a little more hands-on when it comes to their website. Especially once I mention that I use WordPress for all the websites that I do. “Oh, WordPress? I can do that.” There’s no point arguing, so after I chuckle to myself, I…
As a freelance graphic designer, I’ve come across a few myths in regards to my chosen profession. People seem to have some understandable, and sometimes strange, objections or concerns to hiring a freelancer. Hopefully this should clear some of those up.
Introducing…Apex Creative Hi all! To my loyal followers and fans, thank you for all of your continued support, and for your interest in what I’ve been up to. As you may be wondering, why the heck would I change my business name now? Especially as my brand equity has grown and organic search results are up. All I can say it, it’s been a long time coming. Ever since I started freelancing, I’ve struggled with…
I just walked away from an $8,000 project. “What, are you crazy?!” Is probably what you’re thinking right now. Yes, I am crazy. Crazy enough to put my sanity and happiness before profits. The reason I want to share this with you is to encourage all other designers out there that it’s okay to say “no” sometimes. In fact, the ability to say “no” is an important part of what we do. But if you’re…
Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.) 1. How strong is their portfolio? This is paramount, because at the end of the…
Who makes the best client? Your husband, of course. The Spring and Summer of 2011 has been filled with multiple new branding and identity opportunities. In this article I will detail the processes and journey behind one of these logo’s developments. Today I will be talking about the logo I designed for my husband John. Now him being my husband and all doesn’t negate the professionalism and work involved; every logo I design goes through…
