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How to Effectively Use Social Media to Get Results

January 10, 2015SheilaBusiness Tips, Marketing2 Commentsbusiness, clients, customers, followers, LinkedIn, marketing, social media, twitter

Everyone is going digital. There’s nothing earth-shattering about that. This makes being somewhat social media savvy is necessary to attracting new business from these potential clients. I know, I know, it was only a few months ago I was griping about the evils of jumping on the social media bandwagon. While I still think social media is not necessary for everyone, it still has its place in a healthy business’ overall marketing strategy. Through the…

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How to Get Traffic to your New Website

August 14, 2014SheilaBusiness Tips, Marketing2 Commentsblog, content, Google, marketing, networking, SEO, social media, traffic, website

I just did a simple website for a startup massage business. Now, this guy is a great guy, but let’s just say that his tech skills were something to be desired. Which is pretty common among my clients, so he’s in good company 😉 He loved the website, but the first question out of his mouth was, “So how do I show up on Google?” I saw that coming a mile away.

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Social Media is Dead. Long Live Social Media!

June 13, 2014SheilaBusiness Tips, Marketing12 Commentsbusiness, facebook, Google, marketing, ROI, social media, twitter

I know I’m not the only one to come up with this oh-so-clever headline. But I think it’s true. Social media is dead—at least for small businesses. Whoa, what? But not without a caveat…social media is alive and well. I’ll explain in a minute. I finally found some evidence of what I’ve long suspected…that marketing budgets spent on social media is a waste.

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The Single Most Common Mistake Almost All Businesses Make

December 31, 2013SheilaBusiness Tips, Marketing2 Comments2014, advertising, business, marketing, mistakes, networking, plan, SEO, social media

I get it. Times are tough. And this mistake is a very common one; a lot of people either are confused about where to start or don’t have the time or money for this activity. But if they don’t do this one thing for their small business, they may as well kiss that business goodbye.

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