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Smart Brands Use These—and Why you Should Too

January 28, 2016SheilaBranding, Marketing1 Commentarchetypes, branding, brands, hero, outlaw, Star Wars

Instantly improve your brand using one of these 12 timeless archetypes. Archetype. Did I lose you already? It’s one of those words that sound not-so-fun. A little stiff, maybe a little scholarly. What is it? And how does it relate to branding? I’ll tell you a big secret. Archetypes are something that hundreds of national and multi-national brands have harnessed to their success. It might even be argued that some of the most successful brands…

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What Star Wars: The Force Awakens Got Wrong

December 20, 2015SheilaBranding, Marketing2 Commentsarchetypes, brand, branding, myth, Star Wars, stories, the Force

In case you haven’t noticed, I’m a huge Star Wars fan. If my parents did anything right, it was introducing me to this classic space opera at a young age. I was about 10 when I first saw Star Wars: A New Hope, and I fell in love with it. The characters and the story stuck with me, as it has for millions of others. *spoilers ahead. Duh.*   Star Wars’ secret sauce So this leads…

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