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What Star Wars: The Force Awakens Got Wrong

December 20, 2015SheilaBranding, Marketing2 Commentsarchetypes, brand, branding, myth, Star Wars, stories, the Force

In case you haven’t noticed, I’m a huge Star Wars fan. If my parents did anything right, it was introducing me to this classic space opera at a young age. I was about 10 when I first saw Star Wars: A New Hope, and I fell in love with it. The characters and the story stuck with me, as it has for millions of others. *spoilers ahead. Duh.*   Star Wars’ secret sauce So this leads…

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