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What This Year’s Super Bowl Fail Can Teach Us About Graphic Design

February 5, 2015SheilaBranding, Graphic Designbusiness, design, fail, football, marketing, opportunity, research, risk, super bowl

Like most intelligent, amazing people out there, I was rooting for the Seahawks this year (did I just lose half of you? Good ;). Hey, I’m from Seattle, so I have to root for them. Anyway, I’m sure you all are well aware of that last, horrific, play fail. The Seahawks were four points down, but it was their ball. They were like, 3 millimeters from the line with two whole minutes to go. I,…

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How (and Why) You Need to Niche

January 30, 2014SheilaBranding, Business Tips, Marketing5 Commentsbranding, business, Logo Design, marketing, niche, niching, super bowl

Super bowl Sunday is this weekend. And like many other viewers, I mostly watch it for the ads. Not that I’ll buy anything from them, they’re just much more entertaining than usual. Plus a ton of money was spent on these commercials, so they’re bound to be good (or at least good-er). But that’s the thing; consumers are getting better and better at ignoring mass media. So while companies are spending more and more money…

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