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How to Effectively Use Social Media to Get Results

January 10, 2015SheilaBusiness Tips, Marketing2 Commentsbusiness, clients, customers, followers, LinkedIn, marketing, social media, twitter

Everyone is going digital. There’s nothing earth-shattering about that. This makes being somewhat social media savvy is necessary to attracting new business from these potential clients. I know, I know, it was only a few months ago I was griping about the evils of jumping on the social media bandwagon. While I still think social media is not necessary for everyone, it still has its place in a healthy business’ overall marketing strategy. Through the…

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Social Media is Dead. Long Live Social Media!

June 13, 2014SheilaBusiness Tips, Marketing12 Commentsbusiness, facebook, Google, marketing, ROI, social media, twitter

I know I’m not the only one to come up with this oh-so-clever headline. But I think it’s true. Social media is dead—at least for small businesses. Whoa, what? But not without a caveat…social media is alive and well. I’ll explain in a minute. I finally found some evidence of what I’ve long suspected…that marketing budgets spent on social media is a waste.

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