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The 10 Logo Commandments

July 19, 2013SheilaLogo Designbad logos, color, creative, custom, good logos, graphic design, Illustrator, Logo Design, Microsoft Word, Photoshop, simple, timeless, unique, vector, versatile

What makes a good logo? When we’re talking about good logo design versus bad logo design, it’s helpful to know what we’re talking about exactly. If you ask 10 different designers what qualifies as a good logo, you’ll likely get 10 different answers. But if you keep digging, eventually you’ll start hearing a lot of the same thing being said.

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Branding, Logos, and Identity: Step 2, Logos

July 5, 2012SheilaBranding, Logo Design, Marketing2 Commentsancient, branding, competition, conceptual, fine art, history, Logo Design, unique, versatile

Since you now have a firm grasp on what branding is all about… …it’s time to move on to the all-important topic of logos. I bet you’re wondering: What is a logo exactly? How is it different from branding or identity? In this three part miniseries, I will continue to deconstruct each of these “steps,” explain their differences, their importance, and meaning of each. This week, we are continuing on to Step 2: Logos.  …

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How to Choose a Graphic Designer

June 9, 2012SheilaBusiness Tips, Graphic Design1 Commentarizona, audience, awards, cheap design, choices, clients, communication skills, credentials, culture, education, experience, graphic design, location, marketing, phoenix, portfolio, process, professional, scottsdale, skills, testimonials, united states, versatile

Today it seems that designers are a dime a dozen; anyone with a computer and a copy of Photoshop considers themselves a bona fide graphic designer. How can you possibly tell who’s good and who’s not? Simple, just ask yourself these 10 burning questions before hiring one. (And designers, double check that you can pass these benchmarks as well.)   1. How strong is their portfolio? This is paramount, because at the end of the…

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I Heart Helvetica

June 14, 2011SheilaGeeky Stuff, Random1 Commentdesign, font, Helvetica, Logo Design, simple, versatile

Helvetica. A font by any other name…. You either love it or hate it, or you don’t know what I’m talking about. For the latter group, Helvetica is a sans-serif (and if you don’t know what that  is, we’re really in trouble) typeface designed in 1957 by Swiss typographer Max Miedinger and Eduard Hoffmann. It became an instant sensation and now it’s used for everything from government forms to street signs to logos. The rest…

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