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7 Signs That You Need to Redesign Your Website

September 8, 2015SheilaBranding, Business Tips, Web Design4 Commentsbranding, competition, trends, website, website design

I just recently updated this website (do you like it? Leave me a comment!), and it got me thinking. Why exactly did I redesign my site? It’s a lot of work, it takes time, it’s a pain, things go wrong….yet I felt a pressing need to do it. No, I’m not one of those people who constantly has to update and change things. That’s my husband 😉 But there are important, legit reasons to consider when deciding…

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Why Good Design Matters

November 25, 2014SheilaBusiness Tips, Graphic Design3 Commentsclients, customers, design, graphic design, logo, value, website

Have you ever gone to a website or picked up a business card from a new company only to find yourself dissatisfied or uninterested? Me too. Which got me thinking… there’s a lot of talk about what you need to do to create a killer website, or a great logo. But why does good design even matter? Why do you need it? I’ll tell you why.   There’s an intangible value to good graphic design. It’s more than getting…

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How to Get Traffic to your New Website

August 14, 2014SheilaBusiness Tips, Marketing2 Commentsblog, content, Google, marketing, networking, SEO, social media, traffic, website

I just did a simple website for a startup massage business. Now, this guy is a great guy, but let’s just say that his tech skills were something to be desired. Which is pretty common among my clients, so he’s in good company 😉 He loved the website, but the first question out of his mouth was, “So how do I show up on Google?” I saw that coming a mile away.

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The Disastrous Results of Using Cheap Web Design

January 13, 2014SheilaBusiness Tips, Graphic Design, Marketing4 Commentsbranding, business, cheap design, client, competition, Groupon, marketing, mill, niche, template, website

So I’ve looking into getting back into martial arts. And I found a great Groupon for a Tae Kwon Do school that was right down the street from me. While I was at it, I started researching some other schools that offered Krav Maga, a type of street self-defense, as well. Then I ran into a website that looked just like the one where I bought the Groupon from. I was excited. “Ooo,” I thought,…

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Don’t Fall for These 6 SEO Mistakes

March 5, 2013SheilaBusiness Tips, Marketing21 Commentsbacklinks, content, Google, ranking, search engine optimization, SEO, spam, visitor, website

Small businesses, beware. A longtime client of mine recently told me that he had signed up with a SEO marketing company (you know, the ones who constantly fill your spam folder). He said he was paying $350 a month and that they guaranteed his site will rank number one on Google within a few months. I quickly told him he was probably being scammed and that there is no way to guarantee search rank, especially…

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