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The Real Reason Why Your Emails for Design Jobs Are Ignored

May 24, 2016SheilaBusiness Tips, Freelancing, Marketing, Random2 Commentscollege, design, email, etiquette, jobs, portfolio, students, work

Hey design students! Stop sending those lame job-seeking emails They say you’ve built a successful business when you start getting regular spam and solicitation requests. I say it’s when you get inundated with endless emails asking for employment. Around this time of year, right when the design students are putting away their graduation gowns, is when my inbox gets flooded with various cold email requests. (For those of you who don’t know, a cold email…

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5 Big Boosts for Creativity

June 5, 2013SheilaFreelancing, Random3 Commentsbody, book, brainstorm, creativity, distraction, hobby, ideas, innovative, laugh, mind, new exeriences, project, relax, work

Last week we talked about the importance of avoiding the things which only serve to deepen your creativity rut. This week, I’d like to introduce some ideas which should increase your creativity by giving it a nice little boost. While this is by no means an exhaustive list, feel free to substitute activities for others which sound more appealing. Have fun!   1. Laugh Go to a comedy club Take an improv class Go see…

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14 Proven Ways to Find Clients

March 4, 2012SheilaBusiness Tips, Marketing51 Commentsads, blog, clients, competition, design, direct mail, economy, find, Google, local, network, niche, referrals, word of mouth, work

Not so long ago, I had a commenter ask me a tough question: how do I find clients? Especially in a weak economy. Fierce competition doesn’t help either. I know for myself, clients and projects wax and wane, but I’ve been very fortunate to establish some pretty loyal clients early on in my career. The question is, how can you do this too? You’ve probably heard the suggestions I’m about to offer before. They’re not…

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10 Reasons Why a Logo Should Never Cost Less Than $200

September 28, 2011SheilaFreelancing, Logo Design93 Commentsbranding, business, cheap design, college, computers, education, experience, foundation, hours, investment, Logo Design, process, relationships, skills, software, time, value, work

Run, don’t walk from cheap logo design. I got a phone call not so long ago from a prospective client asking about having a logo designed. Great, I thought, that’s what I do! Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than…

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